As 2024 begins, many technology trends are taking shape. This year will highlight three fundamental pillars: security and governance, productivity and operational efficiency, and smart products, all of which are interconnected to deliver increasingly innovative services. After a year of enthusiasm for the adoption of artificial intelligence, these technologies are expected to be subject to stricter and targeted regulation. Among the main trends, the management of key aspects such as security and trust in AI applications is particularly important. It is predicted that by 2026, enterprises that adopt practices to support the governance, reliability, fairness, security, robustness, effectiveness and privacy of AI models will be able to reduce failures by up to 80% and launch products with greater flexibility and reliability using this technology. Its use as an auxiliary tool for development teams should continue to shape business scenarios. It is estimated that by 2028, 75% of software engineers will use AI-assisted coding tools to improve productivity and quality in development. Another technology is the integration of artificial intelligence into applications, which aims to improve the operability and user experience of products. It is expected that by 2026, about 30% of applications will rely on artificial intelligence. Planning how technology can enhance platforms and applications has become a priority for the industry. I believe it will be increasingly integrated into products, directly affecting customer interaction with the platform, promoting communication within the enterprise, and acting as a mentor and assistant in areas such as development, business and marketing. On the other hand, heightened concerns about ESG practices are influencing these technical decisions. By 2027, directors’ remuneration is expected to be tied to ESG and sustainability practices, making ethical and environmental responsibility a competitive advantage for companies. All of this immersion must be accompanied by environmental, social and governance codes and regulations. In addition to AI, other technologies will also play a vital role in the market this year. 5G will be a real revolution, not only in terms of providing speed, but also in providing massive connectivity and low latency. This advancement expands the scope of applications for the Internet of Things (IoT), opens up major advances in Industry 4.0, promotes the development of smart cities, and facilitates the development of autonomous vehicle technology. Another notable innovation is blockchain, which, despite its currently limited relevance, is gaining momentum with the advent of CBDC (Central Bank Digital Currency). Tokenization emerges as a new market niche, making the technology more accessible to the general public. Finally, topics such as automation, robotics, and data privacy will continue to develop in 2024, especially due to growing concerns and worries related to information security. It is essential to have a deep understanding of the current operational efficiency trends that are reshaping the digital landscape every day with the goal of promoting business innovation and empowering it with greater efficiency and precision. In this way, we are able to improve the quality of performance, enhance business acumen, provide customers with a richer experience, and gain the attention of stakeholders. Those businesses that are willing to understand the benefits of these technologies and become followers of this movement will definitely reap valuable results. |
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